Privacy Policy

1Information We Collect

1.1 Information You Provide Directly

We may collect personal information when you:

• Place an order
• Create an account
• Contact our customer service
• Subscribe to updates or marketing
• Complete forms or submit information

This may include:

• Name
• Billing and shipping address
• Email address and phone number
• Payment information (processed securely by third-party providers)
• Order and transaction details
• Communications with us

1.2 Information Collected Automatically

When you browse our website, we automatically collect:

• IP address and device details
• Browser type, time zone, and operating system
• Cookies and similar identifiers
• Pages viewed and time spent on site
• Referral sources and search terms

This information helps us maintain website performance, security and user experience.

1.3 Cookies & Similar Technologies

We use cookies to enable core functionality, remember preferences, analyse usage, and improve user experience. You can control or disable cookies through your browser settings.

2How We Use Your Personal Information

2.1 To Process Orders

• Verifying and processing payments
• Fulfilling orders and arranging delivery
• Providing invoices and confirmations

2.2 Customer Support & Communication

We respond to enquiries, provide order updates, handle returns and warranty claims, and review interactions for service quality.

2.3 Security & Fraud Prevention

We use your information to detect suspicious activity, prevent fraud, and protect our customers and operations.

2.4 Marketing & Personalisation

With your consent, we send promotional messages, provide tailored recommendations, and deliver relevant content and offers. You may opt out at any time.

2.5 Analytics & Website Improvement

We use third-party technologies to understand how visitors browse, which pages perform well, and how marketing is engaged with.

2.6 Legal & Compliance

We comply with UK laws, respond to lawful requests, and protect our rights and property.

3Sharing Your Personal Information

3.1 Payment Processors

We securely share payment information with certified payment processors.

3.2 Delivery & Logistics Partners

We share information with trusted partners to deliver your order and manage returns or exchanges.

3.3 Service Providers

We may share data with technical, operational, and security providers that support website hosting, email systems, data processing, and customer support.

3.4 Advertising & Analytics Partners

We use third-party technologies to improve promotion relevance, measure marketing performance, and understand customer behaviour.

3.5 Legal Requirements

We may disclose information to comply with laws, respond to lawful requests, or protect our rights.

4Payment Methods

Klarna Payments

If you choose Klarna as a payment option, we share your contact and order details so they can assess eligibility and tailor payment options.

Klarna's privacy policy: https://www.klarna.com/uk/privacy/

5International Transfers

Some service providers may process data outside the United Kingdom. We ensure appropriate safeguards are in place, including:

• UK Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Equivalent approved protections

6Data Retention

We retain your personal information only as long as necessary to:

• Fulfil your orders
• Meet legal, tax, and accounting obligations
• Provide customer service

You may request deletion of your personal data at any time, subject to legal requirements.

7Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data
• Withdraw consent for marketing
• Object to certain processing activities
• Request data portability
• Restrict or challenge automated decision-making

8Security Measures

We prioritise your information security and use measures such as:

• Encrypted website browsing (HTTPS)
• Secure payment processing by certified providers
• Firewalls and continuous security monitoring
• Limited access to personal information
• Regular reviews of security practices

Although no system is perfectly secure, we strive to protect your data to the highest standards.

9Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted with a revised "Last Updated" date.